Uday Sonthalia, as a responsible citizen, feels for social causes and regularly comes up with efforts to work in that direction. His initiatives that have been on an independent level as well as through various bodies are a medium to actually give life to his motivational ideas. He is great at recognizing talents and acknowledging the same because he knows that every person, educated or uneducated, is resourceful in some or other way. His aim is to create varying types of opportunities for skilled and dedicated individuals.